5 More Ways to Improve CTR

In a previous post, I went through some ways you can use “strong” words in combination with strong call to action words to improve your PPC click through rate (CTR). Since that post, there have been some updates to the AdWords quality score algorithm and as such, CTR plays an ever important role. In fact, it is my opinion that incremental CTR increase is the most important part of any PPC marketing campaign as it is one of the few factors you can directly influence to increase your ad position and reduce your cost per click (CPC). Remember to always be A/B split testing your ads and never leave an adgroup with only a single ad.

Below, I outline five examples of ways you can increase your CTR without doing anything technical or magical. The ads are fabricated but the data is not. The ads are as close to the original as possible. Besides, you’re going to test the theory yourself anyway right?

1) Trademark Symbol/Registered Symbol.

While I have been using this method myself for years, Brad and Amber make some great points on this very topic. Not only can special symbols be used to increase your PPC CTR, but they can also be used to increase your organic SERP CTR. I could not agree with Ian Lurie more on his blog post predicting that organic CTR will matter a LOT in 2009.

2) Price In Headline

Adding the price in the headline is a great way to increase CTR. Be careful with this one though, if you’re not the cheapest, you’re CTR will suffer.

3) Seasonal Headlines.

Doesn’t matter if your product is not seasonal. If you sell blue widgets all year around, a headline like “Easter Widget Sale” will work great. There are so many different holidays, festivals and events that this can be used with. If you’re targeting locally, even better.

4) Trademark in Display URL Subdomain

While you can’t use most trademark terms in your ad copy, you can use them in your display URL. Amber has a great post on why AdWords allows trademarks in the display URL here. Using the trademark in the display URL some argue confuses potential clickers into thinking that it is the “official” site of the trademark holder. Be careful with this one too… Google knows when a visitor clicks the back button on their browser!

5) The exact Keyword in the Headline.

An oldie, but a goodie. We all know that search engines BOLD your keywords when they match the search query. Having tightly knit adgroups will allow you to take advantage of this without having to use dynamic keyword insertion.

Remember, CTR for quality score reasons is only calculated on the exact match of the keyword and is only counted on the Google search network. This means that any increase in CTR from Dynamic Keyword Insertion does not improve yourgoogle quality score. CTR on Google search partners does not contribute to your quality score calculations.

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Effective Tips to Increase Google Adsense CTR

15 Effective Tips to Increase Google Adsense CTR

• Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
• Get rid of public service ads, which pay you nothing for your efforts. Here are some ways to avoid getting PSA’s.
• Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated. Remember to avoid these 15 Adsense mistakes.
• Use section targeting – you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.

HOW TO INCREASE GOOGLE ADSENSE CTR?

• Post Adsense ads them on text rich pages and make sure that Adsense had a bunch of keywords to work with. Getting Higher paying keywords is better of course.
• Get rid of public service ads, which pay you nothing for your efforts. Here are some ways to avoid getting PSA’s.
• Avoid titles like the approved ‘Sponsored Links’ and ‘Advertisements’ above the Adsense ads. Why do you want to tell the world they are ads when google already puts ‘Ads by Gooooogle’ with them. These two terms are the only ones allowed by Google TOS. Any other terms will get your account terminated. Remember to avoid these 15 Adsense mistakes.
• Use section targeting – you can target an ad unit to a specific section of your blog, as well as block out irrelevant sections like navigational links. Useful to get more targeted ads.

WHAT IS THE BEST GOOGLE ADSENSE PLACEMENT FOR CTR?

• Place Ads above the fold, i.e. you dont have to scroll down to see the ads. Moreover it loads before your entire page does. The more the visibility, the more chances a reader will click the ad.

• Provide some free space around ads so that they stand out and users know where to find them. Dont clutter up the ads inside your content.
• Experiment by changing the location of advertisements. Track them bychannels to see which location works. Sometimes unusual locations can can do wonders for your CTR. Google Adsense support provides some good ideas for better blending

• Many experienced Adsense users have reported better CTR with vertical ads rather than the horizontal ones. But that really depends on your site structure.
• Usually it is recommended to place towers on your right, as users tend to use the mouse to scroll the bar on the right side wiht a higher chance to see your ads. Some have reported doubling CTR’s by placing towers to the left rather than the right, as people have got bored of seeing ads on the right, it has something to do with the sidedness of the brain which I do not understand and there is a tendency to read from left to the right.
• Many sites will have small ads in the top right hand corner, as they claim it is the first place where the eye sees.
• An excellent article on Eyetracking – What We Saw When We Looked Through Their Eyes helps to tell you where users actually see first and in what order.
• Forums are tricky becasue they have a different kind of navigation, readership and participation. Here are some ad placements suggested by Google which work best for forums

BEST GOOGLE ADSENSE LINK COLORS TO GET HIGHER CTR?

• Match the colors of your ads with the colour scheme of your site. Blending with your sites color profile helps to identify them not as ads, but as links similar to those of your site. The more the AdSense looks like part of your site, the higher CTR you will get. You can also match the Adsense fonts with your website font design for great results.
• Blend ads with your page – remove the borders by having a similar color as your background helps to show ads as being part of your site. Do not blend text or the ‘Ads by Gooooogle’ with your background color as it is against Google TOS (Google does not like hidden text!). However, such blending may not work for you always due to banner blindness. Neither do they see the ads, not do they click on them. So sometimes a bold contrasting ad may work better depending on your website design.
• Experiment by changing the colors, background of advertisements. You have to find out what works best for your site, not others. You can alsorotate Adsense colors to reduce ad blindness.
I hope these tips help to get your Adsense CTR up by at least 100% if not more. Good luck and make more money!

5 Things That Will Improve Your Web Site Traffic (Plus 1 to Avoid)

There are plenty of ways to generate attention for your web site, but you’ll also want to make sure you’re covering the basics too. We talked to web site marketing expert Celeste Bishop, who runs Bishop Market Resources, to learn what you can do right now, this week, to optimize your site.
1. Figure out what key words and phrases are going to be important to your site.Bishop suggests brainstorming to come up with a list of what you believe your prospects and customers would put into a search engine to locate your products and services.
Then run them through a tool such as WordTracker, the Google keyword tool orYahoo Overture Keyword Selector Tool to see what the volume of search activity is and find alternative phrasing to add to your list.

Next, take each page that’s important to you — not the Contact Us page or Site Map — and make sure that keyword or phrase is used prominently. Use it early on in the text and at the end of the page. Put it into a heading with an H1 tag or a subhead with an H2 tag. But, she advises, “Don’t overuse it. Don’t change the way the content is reading, so it sounds ‘horsy.’ It’s better to have good content than have keyword phrases sprinkled in.”
Also make sure it appears in your metatags behind the page. Yes, metatags still have value — though not from a search engine ranking standpoint. “You have to think of a metatag as a kind of ad,” says Bishop. Search engines use that to show additional text as part of the organic listing. “If you’ve got a metatag that isn’t compelling and doesn’t have keywords in it, [people] won’t click through even if you do rank well.”
2. Make it your “career” to get links into your site. That includes getting links to more than just your home page and using your keywords as part of the anchor text. To get links, Bishop said, write articles and place them on other sites. Then make sure it includes a resource box or bio at the end of the article that includes your URL in the first line and something that will compel readers to go to your site in the second line, along with another link. (For example: Dian Schaffhauser writes for Web Worker Daily athttp://www.webworkerdaily.com. Read her report on how to talk with your CEO about Web 2.0 here: http://webworkerdaily.com/2007/09/18/does-your-ceo-get-web-20/.)
3. Start a blog and participate in other blogs. These two go hand in hand. By “participate,” Bishop doesn’t mean leaving comments just to be able to include a link back to your own site. She means becoming part of the “ecosystem” of the community. “Over time the people whose blogs you’re commenting in will notice you and start making references back to you.”
The value of blogging on a reasonably consistent basis — aside from being able to share your expertise and opinions with the literate world — is that search engines will index your site more often. Bishop says small business sites, especially, can go for a long time without being indexed. Google does that by design. “They know that the site exists. It’s known as the Google Sandbox. But they want to make sure you’re not a pornographer or a bad actor, basically. You can get around that by having what are known as ‘authority links’ coming back to you.”
For example, if you’re writing about tennis, and you participate in the important blogs in the world of tennis, having those links coming back to your site would be regarded as authority links. “That’s a clue to Google to get you out of that sandbox,” says Bishop. “Links are the new gold standard in managing to get ranking on the search engines.”
4. Add something interactive to the site that will make people come back over and over. Bishop said one client, a high-end real estate finance organization, added a calculator where people can figure out how their taxes would benefit by doing something with the firm. “People come back repeatedly to use it.”
Besides being fun and having potential viral implications, interactive devices help your site to “get embedded in [visitors'] psyches,” said Bishop. “I constantly have clients tell me that the difference in their sales process from this is like night and day. People talk to them as if they already have a relationship.” This can shorten the sales cycle and reduce the amount of effort you have to put forward to build credibility with potential customers or clients.
5. Don’t worry about how many people come to the site but with how long they stay. That means focusing on those areas that will encourage people to hang out longer. To measure this, Bishop recommends Google Analytics because, although it has problems, she said, “it’s free.”
6. Forget about email newsletters. Bishop said problems with spam filters and firewalls are making this web site staple a waste of time. “You’d be better off having a blog that you put newsletter-type content in and have people subscribe to it with an RSS feed.”
What about those newsletter sites that promise to do everything possible to make sure your email gets delivered? Bishop said just because a newsletter delivery report has few rejections, that doesn’t mean the email is getting through to the subscriber. “They don’t measure it the right way,” she said. “I do test studies. Most firewalls won’t give you the courtesy of a bounce-back. It’ll look like it went through, but it gets stopped at the firewall.”
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Online business

Hello and thank you for visiting http://mymoney124.blogspot.com/ My name is Bilal and since the fall of 200 I have been making money working online from the comfort of my own home.



Like many of you I wanted to quit my job and work for myself. I knew there were people making money online and I thought that would be a good thing to check out and see if I could make money at home too!

First of all I looked at work at home programs for doing things like:

1. Get Paid To Take Surveys

2. Data Entry Jobs

3. Network Marketing

Were these legitimate? Yes, I soon found out they were! They were ways to make money and information on how to get started and do it at home on my computer. When done right you can make way more per day then you ever could working a job for minimum wage or a little bit more than that per hour.

In my case answering questions for surveys and doing data entry were not really what I had in mind. Now I am not knocking anyone who can do this type of work. Certainly there are major corporations and businesses who find it less expensive for them to pay people to do that for them from home than to hire an employee and pay them a salary and benefits. Maybe even you!

I joined a network marketing company promoting a health product that boosted your immune system. I had a hard time getting people to join me because there are hundreds of nutritional mlm companies competing with each other and Wal-Mart. I just wasn't any good at it and I noticed most people who joined quit just like me.

So I started looking closer at how to make money online specifically with my own website and bulding an internet business of my own at home.

Here's what I found.

1. There really were people making money on the internet.
2. Anyone could use the internet to make money at home.
3. It was a lot harder than it sounded.

What I soon learned was that the internet was a virtually untapped source for ways to make money. But for a new person like myself it was so confusing. I know the value of getting help when I need it. I knew I needed to find someone I could trust that was making money online and could teach me to do the same thing.

This is good advice today. There are literally thousands of make money programs available that you can join right now and start making money right away.

I started Team-Schuman in the fall of 2002 and have seen many programs and products in that time. Since then I have gone on to try and help people by starting my own program called JV With Jeff. This is where I teach you what I do everyday to make money online. We cover everything from blogging and article marketing, to email marketing, making money taking paid surveys, and work at home jobs.
"Make Money Online"

Making money online can be basically done in 4 ways, but how you go about it can be done all kinds of different ways! You could.....

1. Sell products or a service on a website or blog
2. Sell products or a service by email
3. Make money on other people's sales
4. Provide a service of your own

If you are unsure how you want to make money online read 20 Ways To Make $100 A Day Online. This is a great blueprint on how anyone can make money on the internet and exactly how to do it in 20 different ways.

What I do is a use all 4 of these ways to make money. I create multiple streams of income by using the internet to sell other people's products and programs on a website and by email. Recruit others and help them make money doing what you are doing. Provide a service that people are willing to pay for. Our buy business articles is an example of this.

Surprisingly you can make money fast and make money easy and you can make money from home or anywhere in the world for very little money out of your own pocket. Here's how I have found anyone can get started....

There are many fast ways to make money online. Some of my favorites include....

1. Affiliate Marketing
2. Network Marketing
3. Make money using your computer

Affiliate marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees to individuals who introduce new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale).

I have a website that is devoted 100% to ways to make money with affiliate programs. You will find training, and the best affiliate affiliate program on the market today called the Niche Power Group. I know the owners personally and they are dong a great job to help people star their own niche site with affiliate products.

Network marketing is a business in which a distributor network is needed to build the business. You make money on your sales as well as on the sales of your distributors. Is also called multi level marketing and you can be paid on the sales of your group several levels deep.

The internet has made this a great way to make money fast and build a very large income in a very short period of time. With the right program anyone can quickly make money with just a little bit of effort. I can help you do that if you want! Visit my network marketing training site to se my top pick for best mlm business today.

Do you just want to go online and sit down and work?

You can get paid to take surveys online, but you need a list of companies to work with!

To make money using your computer we recommend starting with Take Surveys Online .

This is a legitimate way to make money at home and you control your own schedule.

A common question many people have is how can I make money fast.

There is no definite answer to this question. If you are like I was when I started you may not have the knowledge or skill level right now to start an internet business . Read 3 reasons why I joined MyWorldPlus and so should you if you want to make easy money.

The key is to get started. Let me help. I am one person who returns email. I am working directly with a number of people right now allowing each of us to make money combining all of our efforts. Please Join JV With Jeff Here and let me help you start making money today.

Make money at home

When many people look for ways to make money they are looking for something that is easy to get started with. With that in mind starting an Internet marketing business does make a lot of sense. Here is a way you can create your own make money home business and do it very simply.
There are programs on the Internet today that will set you up with your own website and make it easy for you to sell their product. This is a huge benefit to a new person trying to get started online because building a website is a hard thing to do.
Another thing that most successful home business opportunities do is provide excellent training. Today many offer weekly conference calls that you can set in on and learn how to make Money on the Internet.
Some offer video training in the form of webinars you can access and learn how to get started promoting your business online. And of course they all offer various tutorials and e-books that you can read and learn as well.
One program that he is kind of interesting is known as the Plug-in Profit Site. With this program you are given your own moneymaking website as well as an email newsletter to build a mailing list.
This concept is good because these are two of the necessary items that do help you make money with your own home business. As a matter of fact you cannot say enough about the importance of building a mailing list.
If you are going to spend the time to learn how to drive traffic to your website you should also learn how to collect names and email addresses as well. By having a mailing list to follow up with you are building an asset for your future success.
Most customers do not make a purchase on their first visit and on the Internet it is very difficult to get them to come back to your website. When you have their name and email address you are able to contact them and remind them about products and programs that your business offers.
I certainly feel that the kind of make money home business a person should want would be one that provides quality products, a website, and a way to build a mailing list for future follow. If you find one that offers all three then it's probably an excellent way for you to get started making money at home.



http://www.pakrishta.com

Make Money Fast

"MAKE.MONEY.FAST" is a title of an electronically forwarded chain letter which became so infamous that the term is now used to describe all sorts of chain letters forwarded over the Internet, by e-mail spam or Usenet newsgroups. In anti-spammer slang, the name is often abbreviated "MMF".

History

The original "MAKE.MONEY.FAST" letter was written around 1988 by a person who used the name Dave Rhodes. Biographical details are not certain, and it is not clear that this is even the person's actual name. It is often said, such as in the FAQ for the net.legends Usenet group, that Rhodes was a student at Columbia Union College, a Christian college in Maryland, who wrote the letter and uploaded it as a text file to a nearby BBS around 1987.

It is also often said that Rhodes was convicted of some fraud-related crime and that as part of his sentence he had to create an anti-spam website, but no evidence of this has been found. Sites that appear to be such a site, for example http://daverhodes.etee2k.net, are apocryphal.

The scam reached the Internet, where it was forwarded over e-mail and Usenet, although it was not until spamming became a major problem in 1994 that "MAKE.MONEY.FAST" exploded. It became one of the most persistent spams in existence and multiple variations have come into existence, often by spammers who change the subject of their email to "This really works!" or "You are a winner!"

Mechanics and legality

The letter encouraged readers of the email to forward one dollar in cash to a list of people provided in the text, and to add their own name and address to the bottom of the list after deleting the name and address at the top. Using the theory behind pyramid schemes, the resulting chain of money flowing back and forth would supposedly deliver a reward of thousands of dollars to the ones participating in the chain, as copies of their chain spread and more and more people sent one dollar to their address.

The text of the letter originally claimed to be "perfectly legal", citing Title 18, U.S. Code, Sections 1302 (which deals with postal lotteries) and 1341 (which deals with mail fraud). The U.S. Postal Inspection Service cites 18 USC 1302 when it asserts the illegality of chain letters, including MMF:

[Chain letters are] illegal if they request money or other items of value and promise a substantial return to the participants. Chain letters are a form of gambling, and sending them through the mail (or delivering them in person or by computer, but mailing money to participate) violates Title 18, United States Code, Section 1302, the Postal Lottery Statute.

It also asserts that "[r]egardless of what technology is used to advance the scheme, if the mail is used at any step along the way, it is still illegal." The U.S. Postal Inspection Service asserts the mathematical impossibility that all participants will be winners, as well as the possibilities that participants may fail to send money to the first person listed, and the perpetrator may have been listed multiple times under different addresses and names, thus ensuring that all the money goes to the same person.

As of this writing, few chain letters use the U.S. mails to transmit the money. A common chain letter suggests that the participant transfer $6 using the Paypal electronic funds transfer service to send $1 to each of 6 people. However, the mathematical impossibilities of the claims noted in the U.S. Postal Inspection Service blurb survives the change in medium and pyramid schemes are still illegal in most places around the world, possibly as investment frauds or consumer frauds or illegal lotteries.

Paypal prohibits its use for payment of membership in pyramid schemes.

MMF parodies

The chain letters follow a rigidly predefined format or template with minor variations (such as claiming to be from a retired lawyer or claiming to be selling "reports" in order to attempt to make the scheme appear lawful). They quickly became repetitive, causing them to be bait for widespread satire or parody.

Similar Schemes

See also: pyramid scheme

A related form of scam is the advance fee fraud or "419" scheme. This is not a pyramid scheme, but it is designed to transfer money from a mail or email recipient to a defrauder.

See also

• List of spammers
• Pyramid scheme
• There Ain't No Such Thing As A Free Lunch

References

1. ^ EFF:
2. ^ MAKE.MONEY.FAST and Other Internet Hoaxes
3. ^ Will the real David Rhodes stand up? | Money | The Guardian
4. ^ Dave Rhodes chain letter
5. ^ Donate to the Legal Information Institute
6. ^ ^{a b c} Chain Letters
7. ^ PayPal Acceptable Use Policy - PayPal

From Wikipedia, the free encyclopedia

Marketing and Money

Marketing and Money

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• Google Adsense Placement After First Post » Google has some useful tips on how to optimize the use of Google Adsense on one's web pages. No surprise - the hottest "hot spot" for the best click-through returns lies right in the middle of your content. How does one place a Google Adsense ad (or any other ad,...
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